How to Select Great Olive Oil Making great extra virgin olive oil is an art, from carefully tending the trees, all the way to bottling under ideal conditions. Now, what exactly is extra virgin olive oil? Olives are a pitted fruit, like a cherry or a peach, so olive oil is fundamentally a fruit juice. Fresh, pure fruit juice is the tastiest and most healthy, of course. In the case of olive oil, ‘extra virgin’ refers to fresh olives pressed soon after harvest with no heat or ch